China’s Richest Man Urges His Employees to Have More, Longer, Sex

China's Richest Man Urges His Employees to Have More, Longer, Sex 1

China’s richest man and the founder of Alibaba, Jack Ma, urges his employees and newlyweds to follow a “669” approach to sex.

‘At work, we emphasize the spirit of 996. In life, we should follow 669,’ Ma said. His remarks were a wordplay on the firm’s controversial 996 work schedule, which expects staff to submit to 12-hour shifts between 9am and 9pm during a six-day week.

‘What is 669? Six days, six times, with duration being the key,’ Ma said to the 102 couples dressed in wedding dresses and suits at the ceremony. In Chinese, the word ‘nine’ is a homophone with the word for ‘long’.

“996” doesn’t sound great to me, but “669” is a good recipe for building a great sex life with your spouse. Check out the frequency tag here on the blog for a bunch of posts about why having sex with your spouse frequently is important. Here’s a selection.

  • Sex quality is important, of course, but great sex only comes from frequent sex. So if you want to have better sex, start by having more sex.
  • How often should you have sex with your spouse? Create a habit of daily sex. Ma’s prescription of six-times-a-week sounds like a fine destination, but we think you should aim for daily sex. You won’t hit the mark every time, but when you don’t have sex it should be an intentional decision, not an oversight.
  • The beneficial side effects of sex last about 48 hours. Partner bonding, positive moods, and the mental and physical benefits from sex can have a huge impact on your quality of life, so don’t go more than two days without sex with your spouse.

When Ma says “duration is the key” we think he’s hinting at the importance of the wife’s orgasms. Husbands tend to climax more quickly and easily than wives, so it might take extra focus as a couple to make sure that the wife has as many orgasms as she desires. She might not want an orgasm every time you have sex, but when she wants one you should both make sure to take the time required to deliver. Learn about the female orgasm and figure out what the wife needs.

Finally, we think that the wedding ceremony is too late for Ma to be broaching his “669” idea with the newlyweds. Couples who are seriously considering each other for marriage should talk about sex long before they get to the altar. If you’re already married it isn’t too late to have this discussion about expectations and desires, but it’s harder to change course once your marriage is set in its ways. Young people should think about these things before they even get engaged.

So what do you think about “669”? What’s your approach to frequency and duration? Let us know in the comments.

3 comments

  1. I agree with the idea, but working six 12 hour days isn’t going to leave much energy for sex. 8 hours left in a day, so 6-7 for sleep, leaving 1-2 for everything else: food shopping & prep, conversation, keeping laundry & house in order. What if they have & need to spend time with even the 1 child China allows? Even the youngest couples can get too tired!!

    1. Yeah, I think the “996” part of this plan is a little excessive! (But that’s at least part of the reason I’m not one of the richest men in the world.)

Leave a Reply

Your email address will not be published.

CommentLuv badge